Mobility as a Service (MaaS) integrates various forms of transport services into a single mobility service accessible on demand. A MaaS operator facilitates a diverse menu of transport options to meet a customer’s request, be they public transport, ride-, car- or bike-sharing, taxi or car rental/lease, or a combination thereof. For the user, MaaS can offer added value by using a single application to provide access to mobility with a single payment channel instead of multiple ticketing and payment operations. For its users, MaaS should be the best value proposition by helping them meet their mobility needs and solve the inconvenient parts of individual journeys and the entire system of mobility services.
A successful MaaS service also brings new business models and ways to organise and operate the various transport options, with advantages for transport operators including access to improved user and demand information and new opportunities to serve an unmet need. MaaS aims to provide an alternative to using the private car that may be as convenient, more sustainable, help reduce congestion and constraints in transport capacity and be even cheaper.
Mobility as a Service fulfils users’ needs for mobility with a wide range of transport services for both travellers and goods, offering tailor-made transport on demand. A MaaS service provider arranges the most suitable transportation means to meet a customer’s needs, whether public transport, taxi or car rental or even ride-, car- or bike-sharing.
