Supercharging Public Transit Apps with Multimodal Mobility
As public transit agencies around the globe explore how to sustain and rejuvenate ridership post-Covid, they are also taking a serious look at rethinking the benefits of enabling multimodal connectivity with sustainable shared mobility services, especially DRT and micromobility.
Transit agencies have been grappling with the Mobility as a Service “conundrum” for years now. Should they let private MaaS companies deploy MaaS solutions in their service areas and allow them to sell the full suite of fare options? Should transit agencies license a custom MaaS platform from scratch? Should they tender a new white label app?
At Iomob we believe the future of MaaS places public transit agencies at the center of the shared mobility ecosystem, empowering them to take an orchestrator role. The public transit agency will likely employ a digital governance layer incorporating business rules to allow the agency to have an influence over any “MaaS” type multimodal service that leverages their transit ticketing. This will result in the fundamental building block of a new open model for MaaS, starting with open transit ticketing.
In this scenario, is there a role for the transit agency or PTO to operate their own MaaS app? In our opinion absolutely. No other actor within a local/regional ecosystem has more vested interest in the successful pairing of public transit with shared mobility than those acting directly on the behalf of the PTA/PTO. The societal goals embedded in the investment and operations of public transit services can be extended through successful deployment of multimodal solutions that make it that much easier for residents and visitors to ditch their private cars and leverage sustainable, shared and public transit services.
Yet the pervasive view in many PTAs/PTOs is they believe they must either tender the development of an entirely customized MaaS solution from a software consultancy, or to procure an off the shelf MaaS app. In both cases, this involves deploying a brand new app to replace or adjacent to any existing transit apps. There are times when an entirely new app is required: e.g. no current transit app exists, or the current app that does exist is limited in functionality, perhaps only containing transit schedules and is not a viable base for a multimodal app with a payment gateway.
What about when a PTA or PTO has a live app with tens of thousands or millions of installed, active users? Do they want to launch a new app requiring them to start over in recruiting users to download and use it? Extending the capability of an app with so many active users is much better and a faster path to utilization than starting over, and risking the cannibalization of users. This is why Iomob has focused on supercharging existing apps and platforms.
Skanetrafiken, the regional transit agency covering Malmo, Helsinborg and Lund, is our first public transit client embracing the idea of supercharging their existing app instead of launching a new one. Skanetrafiken facilitates around 160mn annual trips and has tens of thousands of active users of their current app. Instead of starting over, Iomob is deploying our multimodal journey planner and deeply integrated shared mobility services, to help them turn their transit app into a multimodal MaaS app without the launch of a new one. Furthermore, Skanetrafiken is building an API that will allow other 3rd party app providers to deploy multimodal solutions with Skanetrafiken’s full fare options built off of their new BOB standard. Thus Skanetrafiken is further validating the direction of transit agencies towards a more open approach to ticketing.
Even when a PTA/PTO has a need or desire to launch a new app, Iomob’s middleware technology approach can be leveraged as the base layer to build a shared mobility ecosystem around. This can be done with the support of local or global system integrator. Iomob already works with some regional and global integrators focused on transit agencies to do just this. Similarly, we are supercharging a new app for Brightline Trains with the assistance of their chosen system integrator.
Public transit is the backbone of all urban mobility. As such, it is the natural orchestrator to promote public and private multimodality that emphasizes sustainable mobility and urban development goals in cities and regions. To reinforce the central role of public transit in the shared mobility ecosystem, MaaS is a key digital infrastructure component that can support these societal and policy goals. And what better way to rapidly demonstrate success than to supercharge existing public transit apps and platforms to deliver seamless, door to door mobility and reinforce sustainable modal shift.
This article was originally published by Iomob Technologies OÜ.
Autonomous technology developer, Waabi has partnered with Uber Freight to accelerate the scaled deployment of AI-powered autonomous trucks.
Yulu partners with tour operators in Delhi, Mumbai, and Bengaluru to enable unique hyperlocal sightseeing experiences.
Micromobility provider, Bird has acquired Spin, making it the largest operator of shared micromobility services in North America.
Q-Free has announced that is has joined the Infrastructure Automotive Technology Laboratory (iATL) Alliance.
Governments worldwide have been implementing policies to reduce carbon emissions and promote sustainable transportation.
SkedGo delves into the new MaaS code of practice, and key recommendations by the Department of Transport (DfT).
Joby has announced plans to build a scaled manufacturing facility for eVTOL aircraft at Dayton International Airport in Ohio.
The UK government has granted 18.5 million GBP to 13 projects focussed on improving the safety and security of self-driving vehicles.
Shared micromobility operator, Beam has launched a fleet of 150 seated e-scooters in Canberra, Australia to help improve accessibility.
Kapsch TrafficCom proudly celebrates the processing of over one billion transactions since the inception of the systemwide cashless tolling.
ATOM Mobility delves into the topic of shared micromobility fleet insurance and the factors that can affect your premium.
The UK Transport Committee has published a report on the future of self-driving vehicles and the required laws and regulations for their use.
Cubic Transportation Systems (CTS) is proud to work with Sault Ste. Marie Transit in successfully launching Umo in Ontario, Canada.
Jump Aero has unveiled its eVTOL emergency response aircraft, which has been commercially ordered by Falck Ambulance Services.
Yulu explains why an electric 2-wheeler is the smartest choice for urban commutes, both financially and environmentally.
Uber Boat by Thames Clipper has launched Europe's first hybrid high-speed passenger ferry in on the river Thames in London, UK.
The UK government has awarded £80 million in Zero Emission Vessel and Infrastructure (ZEVI) funding to help decarbonise the maritime sector.
The EV Network and bp pulse have opened the UK’s largest public EV charging facility at the NEC Birmingham.
Bristow Group Inc. & Volocopter have signed an agreement to explore & develop passenger, cargo services for eVTOL aircraft in the U.S. & U.K.
As autonomous shuttles continue to be rolled out across the US, these vehicles are increasingly deployed on university and college campuses.
Waymo and insurance company, Swiss Re have published research on the safety benefits of autonomous vehicles compared to human drivers.
SkedGo believes that the concept of Mobility-as-a-Service (MaaS) has emerged to seamlessly integrate various modes of urban transportation.
Pod Point has become the UK’s only electric car charging provider to gain a Which? Trusted Trader approved installation service.
Evoking memories of childhood media and futuristic depictions within cartoons, WiTricity asks: Why don't electric cars charge themselves?
Amazon has expanded its rollout of e-cargo delivery bikes to Scotland, following the launch of its fleets in London and Manchester last year.
The UK government has introduced a revenue certainty scheme to support the production of sustainable aviation fuel (SAF).
The highly anticipated AutoSens is returning to Brussels from 19–21 September at the iconic AutoWorld Museum, with lead sponsor, onsemi.
LIFT Aircraft recently conducted a series of Beta Flights as it ramps up for paid customer flights across the US.
EASA has released a set of proposed rules for operating Vertical Take-Off and Landing aircraft such as air taxis in Europe.
Ford's BlueCruise Level 2 ADAS has received regulatory approval from Germany’s Kraftfahrt-Bundesamt (KBA) for use on the nation's highways.
ATOM Mobility explores different ways authorities and legislators can encourage shared mobility – and why it's totally worth it.
The UK government's Department for Transport (DfT) has published a new code of practice for Mobility-as-a-Service (MaaS).
From 29 August, London's Ultra Low Emission Zone (ULEZ) has expanded city-wide to help improve air quality across the UK capital.
Yulu believes that the tourism industry and city authorities must work together to make electric vehicles the norm for tourist mobility.
At the IAA Summit, EasyMile will introduce visitors to the future of public transport through its autonomous shuttle supervision center.
Beam and Drover AI are rolling out its Pedestrian Shield footpath detection and speed-limiting technology in Victoria, Australia.
Save the date for DroneX Tradeshow & Conference and Advanced Air Mobility Expo on 26–27 September to expand your industry network.
Daedalean has been awarded a grant by Innosuisse to develop its BRAVEN (Bimodal Radar for Aviation Environments) Solution.
Beep has partnered with autonomous vehicle software developer, Oxa to deploy autonomous shuttles across the US.
Mayor Michelle Wu and the Boston Transportation Department (BTD) have announced the launch of an e-cargo bike delivery pilot programme.
Beam will bring its brand of community-first micromobility to Armidale in early September, with 300 e-scooters to be introduced to the city.
In a recent WiTricity survey of EV owners, the company found that new & exciting technology is the luxury that customers are looking for.
Cubic Transportation Systems has announced the implementation of its Umo platform as BC Transit's new automated fare collection system.
Autonomous delivery company, Clevon is joining Curiosity Lab's smart city ecosystem in Peachtree Corners, Georgia.
EHang's Unmanned Aircraft Cloud System (UACS) has been approved by the Civil Aviation Administration of China (CAAC) for trial operations.
New York City Mayor Eric Adams has announced new rules requiring ride hailing vehicles to be zero-emisson or wheelchair accessible by 2030.
The American Automobile Association (AAA) forecasts that ADAS technologies could prevent 37 million crashes in the US over the next 30 years.
SkedGo explores the value of digital twins for urban mobility, some of the challenges faced, and a snapshot of their use in practice.
The City of Orlando has commenced an autonomous shuttle pilot with the Central Florida Regional Transportation Authority (LYNX) and Beep.
Archer Aviation's Midnight eVTOL aircraft has now met all FAA safety requirements to begin flight test operations.
The Michigan Department of Transportation (MDOT) has proposed a project to construct an express lane for connected and automated vehicles.
Yulu discusses the differences between riding electric and non-electric vehicles in the rain and how to stay safe while doing it.
ARPAS UK will be headline partner for the DroneX Tradeshow & Conference, taking place on 26–27 September 2023 at the ExCeL London.
Siemens has joined the Curiosity Lab smart city project at Peachtree Corners in Georgia to support bringing 5G electrification to the US.
Working toward a more sustainable future, WeMove’s goal is to swap out the single-occupancy car and replace it with a shared smart minibus.
The California Public Utilities Commission's (CPUC) has voted in favour of Cruise and Waymo expanding robotaxi operations in San Francisco.
Deutsche Telekom and MIRA are testing the use of teleoperated shuttle vehicles in Bonn, Germany using a 5G network.
Find out what you can expect from the Advanced Air Mobility Expo, which will take place alongside DroneX and Helitech in September 2023.
Durham County Council has launched a pilot scheme to allow people without a driveway to charge their electric vehicles (EV) at home.
The City of Portland will be giving a tour of the transit signal priority (TSP) measures implemented in partnership with Q-Free and LYT.
UrbanV has partnered with Amazon Web Services (AWS) to develop city-wide infrastructure for its future eVTOL network.
Find out what you can expect to see at the Helitech Expo, returning to the ExCeL London on 26–27 September 2023.
Neuron Mobility has released its latest report analysing how the adoption, usage and perception of e-scooters differ between men and women.
Pony.ai has entered into a joint venture with Toyota to accelerate the mass production and deployment of driverless robotaxis.
Using the European network is easier than ever now that France has joined the streamlined toll payment system by tolltickets.
Cubic announces the launch of its Umo platform as the new automated fare collection system for the Salem Area Mass Transit District (SAMTD).
Waymo is officially launching its autonomous ride-hailing service in Austin, Texas following a successful trial period.
Cisco has been recognised at CRN's Tech Innovators Awards for its Secure Equipment Access Plus in the Cloud Tools and Management category.
Micromobility operator, Beam has launched its ‘Beam for Business’ programme to help businesses encourage workers to return to the office.
Royal Mail and Skyports Drone Services have announced the launch of the Orkney I-Port drone delivery project.
ATOM Mobility details the seven important benefits of launching a shared mobility business in a small town.
Hitachi Rail’s 360Pass app has entered commercial service in Genoa, Itlay under a new agreement with the city’s transit authority, AMT.
BT Group's start-up, Etc. will conduct technical pilots to assess the viability of repurposing its street cabinets into EV chargers.
In this blog, WeMove explores the flexible supply model for a DRT service and why it may be the most efficient approach.
Waymo has announced plans to sideline its work on autonomous trucking operations to increase its focus on the ride-hailing industry.
Global Mobility-as-a-Service (MaaS) provider SkedGo wins the Pathway to Net Zero Award in the 2023 Future Digital Awards for Smart Cities and IoT Innovation, re...
Kapsch TrafficCom believes that road traffic is becoming more dangerous for vulnerable road users like pedestrians and cyclists.
Cisco believes network connectivity for roadway devices is increasingly important as traffic engineers are tasked with connecting new devices.
Micromobility operator, Voi has announced a new global partnership with Flare, specialists in mobility safety intelligence.
Pod Point explains useful and unspoken public electric vehicle charging etiquette that you'll want to know before your first charge.
Île-de-France Mobilités aims for 100% of spectators to be able to access the Paris 2024 Olympic and Paralympic Games using public transport.
Over 50 organisations in the UK have written a joint letter to Prime Minister, Rishi Sunak calling for e-scooter legalisation.
Autonomous delivery provider, Clevon has partnered with PostNet Northlake to launch a commercial parcel delivery service in Texas.
Cisco asks and answers the question: What does it take to address cybersecurity across a vast roadways infrastructure?
Customers in L.A. can now use their Cubic-powered TAP card to pay per ride until they hit a daily fare cap of $5 or a 7-day fare cap of $18.
Virgin Atlantic and Rolls-Royce have announced that the world’s first 100% SAF transatlantic flight is set to take off on 28 November.
Daedalean believes one of the three key skills of a human pilot is to fly according to visual flight rules (VFR) and in visual conditions.
InnoTrans is further expanding its portfolio by launching an AI Mobility Lab exhibition area at the upcoming 2024 event.
Mobileye has launched the world's first vision-only Intelligent Speed Assist (ISA) system for automakers in Europe.
Commute by WeMove leverages smart solutions to enhance transportation offerings in the education sector and beyond.
The FAA has released an implementation plan outlining the required steps to enable the near-term rollout of advanced air mobility vehicles.
The Department for Transport has contracted TRL and WMG to provide recommendations on future technical requirements for e-scooters in the UK.
Pod Point takes a look at the most significant news to come out of the electric vehicle sector during Q2 of 2023.
Redbridge Council has chosen Siemens and ubitricity to expand the borough's electric vehicle charging network with lamp post charge points.
Kapsch TrafficCom is proud to announce it has received the valued OmniAir-certification for its Janus Multi-Protocol 4.1 Reader.
The DfT and the Centre for Connected and Autonomous Vehicles have published research into how people view self-driving vehicles.
Over 10,000 international professionals are invited to take part in Global Mobility Call and benefit from 50% off with early registration.
OLEDWorks produces rapid product innovation and the world’s best-performing OLED lighting panels for the automotive industry.
Q-Free has unveiled its new flagship processor for use in advanced transportation controllers (ATCs), The Velocity™.
Use the form opposite to get in touch with Iomob directly to discuss any requirements you might have.