Knowing where customers need vehicles, keeping field teams productive, and giving riders reasons to return are everyday priorities for mobility operators. Every month, ATOM Mobility ships 7-15 new features, alongside smaller improvements and fixes. Here are five highlights from our recent releases – and how they can help operators improve fleet performance and the customer experience.
1. See Where Demand Goes Unmet
A customer opens your app, finds no vehicle nearby, and leaves. Your ride history alone won’t show you that missed opportunity.
The Unmet Demand heatmap highlights areas where users open the app but cannot find an available scooter, bike, or car within 1000 metres radius. Beyond colour-coded hexagons, on zoomed in view it shows the number of unique users who searched for a vehicle in each area without finding one nearby.
Use these insights to identify gaps in fleet coverage, prioritise rebalancing, and assess potential parking locations. Alongside seeing where rides happen, you can now understand where potential demand goes unmet.
2. Automatically Create Tasks When Vehicles Need Attention
Keeping a fleet ready for customers means staying on top of maintenance, charging, refuelling, and service quality. As your fleet grows into hundreds of vehicles, manually tracking when each vehicle needs attention becomes increasingly time-consuming.
Task Manager automations turn vehicle usage, condition, and ride feedback into actionable tasks. Operators can configure tasks to be created:
- After a defined number of rides, kilometres, or hours.
- When battery or fuel levels fall below a chosen threshold.
- When the average rating of the last three rides falls below a set value.
- When the average distance of the last three rides falls below a set value.
- When a vehicle enters Rebalancing status.
These rules can support routine maintenance, trigger charging or refuelling tasks, and flag vehicles for inspection after low ratings or unusually short rides. For rebalancing tasks, if a customer uses the vehicle before collection, the task is automatically removed. This reduces manual monitoring and helps your team respond to vehicles that need attention.
3. Understand How Your Field Operations Perform
How long do tasks take? Where does your team spend its time? Which operational bottlenecks need attention?
New Shifts and Operator Performance views give vehicle sharing and digital rental operators visibility into shift status and duration, distance driven, completed tasks, and average time per task.
Managers can use these insights to investigate delays, improve routes, and identify training needs. For example, longer task completion times could prompt a closer look at travel distances, workload, or the processes used at each location. Comparing results alongside task types and working conditions helps turn performance data into practical operational improvements.
4. Give Frequent Riders More Reasons to Return
Different customers have different riding habits. Your subscriptions should reflect that.
ATOM Mobility now supports two additional subscription types:
- Percentage discount subscriptions: apply a fixed percentage discount to eligible trips during the subscription period.
- Fixed ride fee subscriptions: give qualifying trips up to a specified duration a flat price.
These options let operators design offers around frequent riders and short-distance commuters. For example, you could offer subscribers a percentage discount on eligible rides or a predictable flat fee for qualifying short trips. Operators gain more flexibility to test offers that encourage repeat usage while fitting their pricing strategy.
5. Keep Ride Information Visible on the Lock Screen
Checking an active trip should be simple.
Live Activity lets customers view key ride information directly on their phone lock screen without repeatedly opening the app. Depending on the service, this can help them follow an active ride or a driver’s arrival.
Making this information readily accessible gives customers a more convenient way to stay informed throughout their journey.
Put These Features to Work for Your Fleet
These five releases are part of ATOM Mobility’s ongoing product development, helping operators identify unmet demand, automate routine coordination, understand field-team performance, and improve the customer experience.
Exploring software for your mobility business? Book a demo to see how ATOM Mobility can support your fleet, team, and customers.
Explore more product updates at https://www.atommobility.com/atomupdates
This article was originally published by ATOM Mobility.
