Vodafone Launches STEP to Improve Road Safety in Europe

Vodafone has launched its Safer Transport for Europe Platform (STEP).

The new system will deliver safety and traffic information directly to smartphone mapping apps and vehicle navigation systems.

STEP will allow public authorities to send information about lane closures, speed restrictions and traffic incidents directly to drivers’ devices. This information can be efficiently delivered with as much detail as needed and is much quicker than alternatives such as roadside signs.

Vodafone STEP System
STEP is compatible with all third-party map apps and in-vehicle navigation systems, providing up-to-date safety and traffic information

Vodafone will integrate STEP with its own Vodafone Automotive apps later this year. The system is also compatible with all third-party apps, so Vodafone is collaborating with relevant partners to enable more drivers to use the system.

Vinod Kumar, Chief Executive Officer, Vodafone Business, said:

“This scaled platform enables the delivery of vital safety information to all road users, no matter what app or system they rely on. STEP encourages the collaboration needed between transport authorities, app developers and the automotive industry to unlock the full value of data and connectivity in helping make Europe’s roads safer.”

The launch builds on Vodafone’s successful trials of cellular vehicle-to-everything technology in the West Midlands. In future, STEP could be used to monitor roads in real-time using anonymous data concerning vehicle positioning, allowing the system to warn drivers of large vehicles, nearby cyclists and pedestrians.

Get your news featured on Future Transport-News

Please fill in the contact form opposite. A member of the team will be in touch shortly.






    We'd love to send you the latest news and information from the world of Future Transport-News. Please tick the box if you agree to receive them.

    For your peace of mind here is a link to our Privacy Policy.

    By submitting this form, you consent to allow Future Transport-News to store and process this information.

    Subscribe
    Follow Future Transport-News on LinkedIn
    Follow Future Transport-News on Twitter