Up to 60% of People Can Be Encouraged to Switch from Ride-Hailing Vehicle to e-Scooter, Bolt Trial Finds

In a recent trial, Bolt partnered with the Institute of Transport Economics (TØI) to explore how the Bolt app can positively influence urban mobility habits, encouraging users to travel via e-scooter, rather than a ride-hailing car.

Throughout the pilot programme, Bolt users who requested a ride-hailing trip for a distance of less than 3 kilometres were instead encouraged to use an e-scooter if one was available nearby. The trial consequently aimed to inspire people to use more sustainable transport options to help reduce congestion, noise and air pollution.

As Bolt offers ride-hailing vehicles and e-scooters within the same app, they were able to record each user’s choice throughout the trial and send the data to the TØI for methodological research.

Bolt E-scooter
Bolt’s modal shift programme aims to contribute to sustainable and integrated urban mobility

The experiment was conducted in 10 European cities during a 4–6 week period: Stockholm, Oslo, Gothenburg, Lisbon, Krakow, Madrid, Bordeaux, Brno, Ostrava and Valletta.

Results revealed that three primary factors influenced the users’ decision to accept or decline the e-scooter recommendation:

  • The distance of their trip — users had a higher chance of switching to an e-scooter for shorter trips
  • The wait time — the longer users had to wait for their ride, the higher the chance of opting for an e-scooter
  • The scooter’s location — the closer an e-scooter was to the user, the more likely they were to rent one

Previous research on e-scooter rentals in Europe has claimed that only 5–10% of car trips are replaced by scooter trips. However, Bolt’s experiment revealed that when encouraged, an average of 40–60% of Bolt app users chose an e-scooter over a ride-hailing vehicle, especially for short distances.

Bolt Modal shift to e-scooter
During the experiment, 3,800 additional scooter trips were made in Oslo compared to average figures

These results suggest that when people are provided with additional information on e-scooter availability and convenience, they are more likely to alter their behaviour.

Bolt intends to continue to work with the Institute of Transport Economics to further their understanding of user behaviour and increase the use of shared, eco-friendly transportation.

Get your news featured on Future Transport-News

Please fill in the contact form opposite. A member of the team will be in touch shortly.






    We'd love to send you the latest news and information from the world of Future Transport-News. Please tick the box if you agree to receive them.

    For your peace of mind here is a link to our Privacy Policy.

    By submitting this form, you consent to allow Future Transport-News to store and process this information.

    Subscribe
    Follow Future Transport-News on LinkedIn
    Follow Future Transport-News on Twitter