by Future Transport-News
24 Nov 2023
Author: John Nuutinen, SkedGo CEO
In an era of modern mobility, staying ahead of the curve is paramount. The days of providing generic, one-size-fits-all transport solutions are long gone. Instead, public and private operators must strive to create experiences that are personalised to the needs of individual travellers. Keeping up with changing demand is key to successful service provision.
In this article, we’ll explore the intricate dance between customer expectations and the world of mobility services. From the moment a passenger steps foot into a vehicle to the seamless journey they embark upon, the pressure to make the mark is palpable. It’s a journey that requires innovation, adaptability, and a deep understanding of consumer needs and behaviours.
A recent report highlighted that consumers are demanding greater convenience, flexibility and premium services, resulting in the growth of on-demand transport services and subscription-based models. Elsewhere, Deloitte points to an expected increase in electric vehicle sales with worldwide enthusiasm from consumers, while the rail industry in the UK, for example, is seeing a drop in the number of commuters and a shift towards leisure travel, making it more of a discretionary spend.
These are just some of the changes taking place and the reasons are varied. The Victoria Transport Policy Institute in Australia highlights factors such as an ageing population, increased fuel costs, urbanisation, homeworking, health and environmental issues, and a shift in consumer preference away from private car use towards, for example, active travel and public transport. This gives rise to the fact that there are many aspects which influence consumer choices and their ultimate actions.
The desire for convenience, comfort, and flexibility is clearly at the forefront of customer expectations. Time is an individual’s most valuable resource, and while there’s much concern about the environment, this is balanced with the realities of daily life, such as getting to work, school runs, medical appointments, grocery shopping and social and leisure activities.
According to an article in Intelligent Transport, micromobility has grown in popularity particularly for ‘short in-town trips’ as a convenient alternative to the car. This makes it ideal for the first/last mile where there’s a lack of public transport or within transport hubs to support multimodal journeys. There’s a growing interest in shared mobility rather than ownership too, particularly among younger generations albeit this is not exclusively the case. Of course, other issues may play a part: running a car is costly, particularly in the current cost of living crisis and much will depend on the availability of these alternative modes.
Over the past few years, consumers have become accustomed to increased choice and more tailored experiences. This is prevalent across many industries, and transport is no exception. Operators need to take full account of this as consumers change how they use transport – and to satisfy demand in a commercially viable and environmentally sound manner.
We only have to look at the rise in travel between 2000 and 2019. According to the European Environment Agency, there was an increase of 20% in passenger travel, 86% in air travel, 18% in car transport, and 22% in freight transport. There’s no indication that this is likely to decline any time soon. Post-pandemic, the desire to travel has returned – and people want to move around on their own terms.
An important part of this is being able to access highly efficient customer service. As Dave Rayner, director of service solutions at Cubic Transportation Systems, points out, connected consumers expect to be able to engage with service providers quickly and easily from booking journeys to getting a fast response to travel-related questions. There’s little tolerance for time-wasting or lack of communication.
The good news is that with modern-day apps there’s no reason for poor customer service; technology can automatically update travellers when transport is running late, suggest alternative routes, and provide access to chatbots for simple queries with human support for more complex issues.
Meeting customer expectations isn’t without its challenges though, particularly when anticipating future travel behaviours. Research from McKinsey suggests that consumer demand for new mobility options is high. Over the next decade, 30% of respondents plan to use micromobility or shared mobility more often, and 46% are considering replacing private vehicles with other transport modes. This indicates a significant shift.
Transport providers will need to align with a more complex mix of modal requirements and review their business approach. When it comes to supporting consumers in accessing the best transport options, Mobility-as-a-Service (MaaS) has an important role to play. On the most basic level, it will help travellers to plan, book and pay for multimodal trips. When integrated with other services such as tourism, insurance or corporate applications it offers a new level of personalised service and convenience.
There’s no doubt that the transportation industry is undergoing significant change. The rise of on-demand services and the desire for convenience and flexibility have led to the popularity of micromobility and shared mobility options. Personalised mobility experiences and efficient customer service have become essential in meeting customer expectations. Furthermore, the growing interest in new mobility options indicates a significant shift in consumer behaviour.
To adapt to these changes, transport providers need to align with a more complex mix of modal requirements and embrace MaaS to offer personalised and convenient transportation solutions. As technology continues to advance, there’s great potential to enhance the customer experience and meet the evolving needs of travellers in a commercially viable and environmentally sustainable manner.
This article was originally published by SkedGo.
Beam’s Saturn 5S now offers a seated option to cater to a broader audience, providing increased accessibility for riders across the region.
The Swinburne University of Technology is leading a project to implement dynamic wireless charging on Australian roads for heavy-duty vehicles.
The Silicone Expo USA will be running concurrently with the International Elastomer Conference, from 10–12 September 2024.
Robotaxi operator, Waymo has voluntarily filed a recall report with the NHTSA for the previous software used on its fleet.
Swedish micromobility operator, Voi, has reported a record year in 2023, with the company making steady growth toward its target of EBITDA profitability.
Joby Aviation has signed an agreement with Dubai’s Road and Transport Authority (RTA) to launch electric air taxi operations by early 2026.
The US DOT has announced almost 110 million USD in funding to help public transport providers recover from natural disasters.
Kapsch TrafficCom has successfully installed an end-to-end truck tolling system in the Emirate of Ras Al Khaimah.
The UK government has announced that it is accelerating the rollout of EV chargers with new grants and measures.
Yulu delves into how Internet of Things (IoT) technology is revolutionising e-bikes and shaping the future of urban mobility.
OCCS is a program that provides electric vehicles at a discounted rate to 9 disadvantaged communities in the Sacramento area.
ITA Airways, Airbus, UrbanV and Enel have announced a new partnership to promote and devise an Advanced Air Mobility (AAM) ecosystem in Italy.
Roam has announced a new partnership with Sandstorm for its new limited edition Roam Air electric motorcycle.
Archer Aviation's Midnight electric vertical takeoff and landing (eVTOL) aircraft has completed Phase 1 of its flight test programme.
After 10 years, NEXCOM is back at Embedded World 2024 from 9-11 April. Meet the team at Hall 5, Stand 5-253.
The UK government has published brand new information on how to safely purchase, charge and pilot e-bikes and e-scooters.
A consortium has launched in the Netherlands to focus on the better governance of public space to deliver enhanced mobility options.
Kapsch TrafficCom has successfully installed traffic signal priority systems for public transport in the Basque city of Vitoria-Gasteiz.
Australia’s largest micromobility company Beam is bringing its brand of community-first micromobility to the City of Stirling.
Jersey City's new affordable on-demand transit program from Via is set to benefit low-income and minority riders the most.
In Europe, 18 companies have come together to launch the EU Future Mobility Taskforce, which will inform and provide guidance to policymakers.
Under an agreement with Helo Holdings Inc., (HHI) Joby Aviation will install the first electric air taxi charger in Greater New York City.
The UK Civil Aviation Authority (CAA) has launched a consultation to establish policies for vertiport designs at existing aerodromes.
NEXCOM is excited to announce a strategic partnership with Kodifly to elevate smart city infrastructure solutions.
Transport for London (TfL) has announced that an additional 1,400 e-bikes will be added to its Santander Cycles fleet this summer.
The Spanish subsidiary of Kapsch TrafficCom has been tasked with the management of Vitoria-Gasteiz's traffic information and control systems since 2023.
Yulu explores how MaaS and smart technologies are driving a transformation towards a greener and more connected future for urban mobility.
Kodiak Robotics, Inc. has introduced the world's first fully autonomous driverless semi-truck, optimised for scaled deployment.
The Biden-Harris Administration has announced a slew of grants to aid in the extension of EV charging networks across the United States.
Geotab has created a care guide for electric vehicles with top tips on how to prepare, use, and maintain your EV during winter.
Micromobility operator, Bolt has been awarded a new e-scooter and e-bike license in Oslo, Norway.
CES 2024 presented the latest innovations in autonomous driving and explored the relevance of these technologies in rural settings.
Waymo has announced the start of rider-only testing for its fully autonomous passenger cars on freeways in Phoenix.
CES 2024 showcased the latest e-bikes launched in the industry and provided a platform for manufacturers to unveil their newest models.
The BT Group has introduced its first electric vehicle (EV) charging unit.
TIER & Dott have announced they will merge to form Europe's largest micro-mobility operator.
Kapsch TrafficCom announces the opening of the first stage of the Moravski corridor and Ruma-Šabac highway tolling project in Serbia.
Hyundai Mobis has presented its MOBION EV at CES 2024. This model is equipped with an e-Corner System for lateral and diagonal motion.
Hyundai Motor Group’s Supernal has unveiled its electric vertical takeoff and landing (eVTOL) vehicle product concept at CES 2024.
Both Valeo and WiTricity have unveiled their latest electric vehicle (EV) wireless charging solutions at CES 2024 in Las Vegas.
Bosch and Volkswagen subsidiary, Cariad are showcasing automated valet charging during the CES 2024 exhibition in Las Vegas.
At CES, HERE Technologies has announced a long-term collaboration with Uber Technologies to enhance its mapping capabilities internationally.
Continental and Aurora have finalised the design for the Aurora Drive: the world's first scalable autonomous trucking system.
May Mobility has announced the launch of its first rider-only autonomous transit service in Sun City, Arizona.
Peter Mraz, Manager of GreenGo, explains how ATOM Mobility helped power the company's electric car-sharing business.
CoMoUK's Shared Transport Conference looked at the lessons learned from mobility hubs in 2023 and how these can be applied in the year ahead.
Yamaha Motor has established a new company, ENYRING GmbH, which will offer battery swapping services for electric micromobility vehicles.
E-bikes are a practical and sustainable choice for intra-city movements, and that's where Yulu’s smart and shared electric vehicle service comes in.
Kapsch TrafficCom and LOSTnFOUND AG have been contracted to supply hardware and services for the national truck tolling system in Switzerland.
Mercedes-Benz has received the world's first approval to use exterior lighting for automated driving in the states of California and Nevada.
Hyundai Motor Group’s Advanced Air Mobility company, Supernal is set to unveil its eVTOL vehicle and vertiport concept at CES 2024.
The 3rd edition of EV Indonesia will be taking place on May 15–17 2024 at Jakarta International Expo, focused on electric automotive industries.
Pod Point has provided a list of EV charging top tips for drivers to plan ahead before undertaking their festive journey.
Overair has completed the assembly of its first full-scale Butterfly electric vertical take-off and landing (eVTOL) prototype.
Volocopter successfully conducted a multi-day flight test campaign with a crewed 2X aircraft in the Japanese cities of Osaka and Amagasaki.
Yulu jumps into the top mobility trends for 2024, reflecting on historical milestones that have paved the way for the present and future.
Micromobilty company, Bird Global, Inc. has initiated a financial restructuring process and has filed for Chapter 11 bankruptcy.
Orange County Transportation Authority (OCTA) has opened the I-405 Express Lanes system designed and built by Kapsch TrafficCom.
The US Department of Transportation (DOT) has announced 25 million USD in funding for its new Rural Autonomous Vehicle research programme.
Scotland: The UK Civil Aviation Authority has granted SaxaVord its operating licence. This is the first-ever vertical spaceport in the UK
Daedalean's Visual Traffic Detection system can help create safer skies for gliders and all those who encounter them.
Bolt has been awarded a comprehensive license for the use of its micromobility vehicles in Milan.
The Biden-Harris administration has announced a pledge of 645.3 million USD to aid the development of rural transportation & mobility needs across the US.
Cisco describes how to gain the benefits of digitisation while protecting your critical roadway infrastructure.
Mayor of Houston Sylvester Turner and METRO have unveiled a brand-new autonomous shuttle for operation in Texas.
Joby Aviation, Inc. and ANA HD have partnered with Nomura Real Estate Development Co. Ltd. for the development of a series of vertiports.
EasyMile’s autonomous shuttles are in service at University Hospital Bonn to enhance patient mobility and streamline campus operations.
Germany's KelRide project is entering its final phase, introducing Europe's largest connected operating area for autonomous shuttles.
Pod Point has announced a strategic agreement with Centrica that marks a significant step in the company's expansion into energy flexibility.
CCTA and Tri Delta Transit have partnered with East County Connection Partners and Flatiron to deploy autonomous shuttles in Contra Costa County.
The Ministry of Transportation and Infrastructure will carry out a safety review in order to evaluate the use of e-scooters across BC.
Lilium has commenced production of its Lilium Jet electric vertical take-off and landing (eVTOL) aircraft in Wessling, Germany.
Kapsch TrafficCom has successfully installed the mobility and safety elements for the first traffic light priority for buses in Madrid.
New York City Mayor, Eric Adams, has announced plans to install a series of new, lithium-ion battery chargers as part of a pilot programme.
ATOM Mobility covers the various challenges micromobility companies face and offer practical advice for avoiding those risks.
NYC has been awarded a federal funding grant of over 10 million USD to support ferry operations serving both Governors Island & Staten Island.
The SAM experimentation program for autonomous vehicles, led by the PFA, has concluded its work and announced a launch for its first services.
Cisco hosted an industrial IoT Transportation Leadership Summit at this year's Cisco Live US event in Las Vegas.
The US Department of Transportation (DOT) has made 1.5 billion USD in RAISE grant funding available for transportation projects.
Xwing and Daedalean AG have announced a formal collaboration to share data, knowledge, and processes in the field of machine learning and AI.
WeMove has been collaborating with Universities across the UK to improve their transport management and sustainability.
Dott is deploying AI technology from Captur to improve the parking behaviours of its e-scooter and e-bike riders.
ZeroAvia has signed an agreement with newly launched airline, Ecojet, for up to 70 of its hydrogen-electric engines.
Cubic Transportation Systems recognises the milestone that Transport for NSW has reached with the enablement of Express Mode.
Pod Point has signed a letter of intent (LOI) with EDF, continuing their partnership to drive further innovation in EV charging.
Australia's first 'Trackless Tram' has commenced trial operations in Stirling, Western Australia, following its delivery by CRRC.
Testing has begun at the University of Michigan's Mcity Test Facility to evaluate the safety of a new automated shuttle in Detroit.
On 13 October, the Ķekava bypass was officially opened, and with it the traffic management system from Kapsch TrafficCom.
Volvo Cars has launched a new Energy Solutions business that will conduct a vehicle-to-grid (V2G) pilot programme.
Hyundai Motor Group and Motional recently celebrated the opening of the new Hyundai Group Motor Innovation Centre Singapore (HMGICS).
The City of Perth, Australia has announced that Beam Mobility has joined its shared e-scooter trial alongside Neuron Mobility.
ATOM Mobility looks at traditional car rental companies and how they stack up against newer peer-to-peer and on-demand services.
Pony.ai has obtained a license to test platooning Level 4 autonomous trucks on open roads in Guangzhou, China.
Cisco shares highlights from its attendance at the Smart City Expo World Congress (SCEWC) 2023 in Barcelona, Spain.
Pod Point has signed a Memorandum of Understanding that marks its expansion into the Battery Energy Storage Systems (BESS) markets.
Populus has announced a partnership with the city of Stockholm to introduce its Mobility Management platform in the Swedish capital.
Kapsch TrafficCom will manage and operate the Observatorio de la Movilidad viaria de Málaga (Movima) for the next four years.
The UK government is investing 53 million GBP in the sustainable aviation fuel (SAF) industry through its Advanced Fuel Fund.
Air Chateau International has announced plans to purchase up to 100 Midnight eVTOL aircraft from Archer Aviation.
Use the form opposite to get in touch with SkedGo directly to discuss any requirements you might have.