Mobileye has launched the world’s first vision-only Intelligent Speed Assist (ISA) system for car manufacturers in Europe.

The camera-only solution will enable OEMs to meet the new European Union (EU) General Safety Regulation (GSR) standards that require all new vehicles to be fitted with sensors to automatically determine speed limits.

Mobileye’s ISA is the first of its kind to meet this standard without relying on third-party maps and GPS data. Instead, it detects traffic signs and other visual signals in the surrounding environment, which is considered to be a less costly and more reliable system.

Using only cameras, Mobileye technology can detect a wide array of traffic signs to support Intelligent Speed Assist systems
Using only cameras, Mobileye technology can detect a wide array of traffic signs to support Intelligent Speed Assist systems

The software has been designed for Mobileye’s EyeQ platform and is certified for use in all 27 EU countries as well as Israel, Norway, Switzerland and Turkey.

Gaby Hayon, Executive Vice President of Research and Development at Mobileye said:

This is a major accomplishment for Mobileye, because we’ve proven to the industry not only that achieving GSR-compatible vision-only ISA is possible, but also that it performs better than traditional map-based solutions.

According to the European Road Safety Observatory, speeding contributes to a third of fatal vehicle crashes in EU Member States.

To reduce this risk, the EU’s new regulation requires ISA systems to inform drivers of effective speed limits. This will be done actively, in which a vehicle automatically slows down towards a posted limit, or passively, where the ISA system alerts drivers when they exceed the limit.

To meet the GSR requirements, Mobileye’s system is equipped with several features:

  • Traffic sign relevancy technology that identifies whether a speed sign is relevant to a specific lane
  • Signature-based classification that loads the ‘signature’ of a new traffic sign, even for new signs that were introduced after the vehicle’s manufacture
  • OCR-based city entrance identification for European-style signs
  • Advanced search engines that find examples of rare signs in Mobileye’s database and integrates them into the system
  • A road-type classifier that can work out the right speed, even when traffic signs are missing, by using cues in the scene to detect the road type

The company states that the Mobileye ISA system is due to be integrated by a major global auto group for two models going on sale in Europe this year. Three other global vehicle manufacturers are then expected to follow suit in 2024 onwards.


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