by Future Transport-News
03 Aug 2022
WiTricity: Is There a Gender Gap in Electric Vehicles?
A recent article in Wired highlighted the gender gap that currently exists in electric vehicles: men are more likely to buy EVs than women, but carmakers are eager to diversify their base. We went back into our consumer survey from May and did some more digging to see if we could shed any light on the subject.
Today, EV owners of either sex often have a Level 2 charger installed at home so they can comfortably complete a charge overnight. But where do they buy those chargers? Men were 40% more likely than women to have purchased a level 2 charger from Amazon or another online retailer, while women were 20% more likely to have purchased their chargers from the dealership – either included in the financing of the vehicle or separately. Is that a result of rugged individualism (“I can do this myself”) or of pragmatism (“do it all at once”)? We can only speculate.
Of those who own EVs, men are 45% more likely to report that limited range is a concern they have with their current EV than women. Is it because men tend to drive longer distances (they do, per IIHS statistics)? Or is that because men are more likely to harbor the desire to be able to hit the open road on a whim with no barriers? Either way, EV range is a moving target that seems to increase daily.
Men and women are equal in their desire for wireless charging, but the reasons why are different. Plugs can be bulky, heavy and awkward, so it’s no surprise that women are 20% more likely to cite “difficulty managing the plug” than are men. CleanTechnica reported on charging safety back in February – EV charging operators need to take women’s safety seriously. Women are 30% more likely to note that being able to charge wirelessly – and thus not have to get out of the car and fuss with the plug – is a benefit when in an environment that is perceived as unfamiliar or unsafe. Consider that convenience stores accounted for about three percent of violent crimes overall in 2020, with 10% of robberies occurring at convenience stores , and it’s clear that it doesn’t pay to be distracted.
What do men like? They are 20% more likely to cite having access to the latest and greatest technology as a key benefit of wireless charging. If you’ve thumbed through gift guides for the “man in your life,” you know that this fits with the common stereotype of guys liking tech toys!
It’s important for car manufacturers to be more inclusive in how they build and market electric vehicles to help drive EVs into the mainstream. Way back in the day, I was deciding between two new vehicles to buy for my 60-miles-each-way commute. I liked one very much – will protect the marque to protect the innocent – but the salesman sniffed at me when I asked if it had a cup holder. (European readers, cover your eyes now.) “Seriously,” he scoffed, “would that make a difference?” Well, yes. I had an hour commute at 7 AM and I needed a place to put my coffee! I bought the other car.
Purchase decisions vary based upon gender, race, social status, and income. How someone uses their vehicle varies widely, as does when they use it. One thing we know for sure, though, is that virtually everyone likes the idea of wireless charging.
This article was originally published by WiTricity Corporation.
ZeroAvia has signed an agreement with newly launched airline, Ecojet, for up to 70 of its hydrogen-electric engines.
Cubic Transportation Systems recognises the milestone that Transport for NSW has reached with the enablement of Express Mode.
Pod Point has signed a letter of intent (LOI) with EDF, continuing their partnership to drive further innovation in EV charging.
Australia's first 'Trackless Tram' has commenced trial operations in Stirling, Western Australia, following its delivery by CRRC.
Testing has begun at the University of Michigan's Mcity Test Facility to evaluate the safety of a new automated shuttle in Detroit.
On 13 October, the Ķekava bypass was officially opened, and with it the traffic management system from Kapsch TrafficCom.
Volvo Cars has launched a new Energy Solutions business that will conduct a vehicle-to-grid (V2G) pilot programme.
Hyundai Motor Group and Motional recently celebrated the opening of the new Hyundai Group Motor Innovation Centre Singapore (HMGICS).
SkedGo CEO, John Nuutinen, explores the intricate balance between customer expectations and the world of modern mobility services.
The City of Perth, Australia has announced that Beam Mobility has joined its shared e-scooter trial alongside Neuron Mobility.
ATOM Mobility looks at traditional car rental companies and how they stack up against newer peer-to-peer and on-demand services.
Pony.ai has obtained a license to test platooning Level 4 autonomous trucks on open roads in Guangzhou, China.
Cisco shares highlights from its attendance at the Smart City Expo World Congress (SCEWC) 2023 in Barcelona, Spain.
Pod Point has signed a Memorandum of Understanding that marks its expansion into the Battery Energy Storage Systems (BESS) markets.
Populus has announced a partnership with the city of Stockholm to introduce its Mobility Management platform in the Swedish capital.
Kapsch TrafficCom will manage and operate the Observatorio de la Movilidad viaria de Málaga (Movima) for the next four years.
The UK government is investing 53 million GBP in the sustainable aviation fuel (SAF) industry through its Advanced Fuel Fund.
Air Chateau International has announced plans to purchase up to 100 Midnight eVTOL aircraft from Archer Aviation.
Volocopter completed its first flight test at the Downtown Manhattan Heliport (DMH) in New York City (NYC) with its crewed Volocopter 2X.
DfT has launched a new 2 million GBP competition that aims to encourage businesses and local authorities to cut long-term carbon emissions.
RNIB demonstrated the importance of well-parked e-scooters by taking Voi employees on a "sim spec" walk around Cambridge.
Milton Keynes has been chosen as the location for trials of a brand-new self-driving shuttle.
Gogoro has launched a Scooter Key feature in Apple Wallet for its electric Smartscooter users in Taiwan.
Joby Aviation has performed an exhibition flight in New York City with its electric vertical take-off and landing (eVTOL) aircraft.
Eve Air Mobility is collaborating with NATS to develop urban air mobility (UAM) traffic management services worldwide.
BMW has announced that Level 3 automated driving will be available in the new BMW 7 Series from next spring for customers in Germany. This will mark the firs...
Yulu explores the regulations surrounding low-speed electric bike licenses in India and aims to shed some light on the legal framework.
Archer Aviation has announced a collaboration for the roll-out of an interoperable fast-charging system with BETA Technologies.
A new Automated Vehicles Bill has been introduced into Parliament to put safety at the forefront of the introduction of self-driving vehicles.
Hayden AI has launched an automated bike lane enforcement solution to enhance safety for cyclists using vehicle-mounted technology.
Geotab celebrates remarkable growth, adding 1 million new subscriptions in just 15 months, amounting to 4 million.
Kapsch will be collaborating with Comillas Pontifical University to pioneer the future of smart and sustainable mobility.
Dott has unveiled findings from research using AI-powered Luna Systems cameras to explore the reasons for e-scooter pavement riding.
On 26 October, a panel discussion at Global Mobility Call looked at the adoption of micromobility and the associated challenges.
Oxa and eVersum have announced they will introduce their first self-driving shuttles in Belfast Harbour as part of the Harlander Project.
The UK Civil Aviation Authority (CAA) has issued a Permit to Fly for Virgin Atlantic to conduct a transatlantic flight powered by 100% SAF.
The tow tractor at Toulouse-Blagnac airport has progressed to Level 4 of autonomous driving; completely removing any human on board.
Micromobility operator, Lime has launched its Gen4 Seated e-scooter, which aims to appeal to a wider range of riders.
Yulu delves into the evolution of EV batteries and explores key drivers that are steering us towards a cleaner and more sustainable future.
Archer Aviation Inc. has announced that its test flight programme has hit another key milestone as its new eVTOL aircraft has taken flight.
Daedalean engineer, Giovanni Balduzzi, recently earned his pilots license and chronicled his findings along the way.
Micromobility operator, Dott, is collaborating with See.Sense to improve e-scooter safety in Madrid through the use of sensors.
Liftango and May Mobility have announced a partnership to create new demand-responsive transportation through AV micro-transit.
Kapsch TrafficCom has been awarded a project for traffic management and connected vehicle technology in the Canadian city of Montreal.
Vinnova has awarded a grant to Terranet and AstaZero to develop new testing methods for advanced driver assistance systems (ADAS).
Beam has won a two-year operational license to operate in Darwin, following a competitive tender process for a new permit.
Transport for the North (TfN) has launched its new Connected Mobile Strategy scheme within the North of England.
Visitors at The Distributed Energy Show can expect an array of technologies and systems for the generation, storage and distribution of power and heat.
Voi presents its second company-wide Safety Report demonstrating its strategy and initiatives to improve the safety of shared micromobility.
Cruise has temporarily ceased its driverless operations following the suspension of its license in California.
The US DOT's Federal Highway Administration (FHWA) is providing 40 million USD in funding to advance the deployment of V2X technologies.
Electric bike manufacturer, Zoomo, has announced a partnership with online food delivery company, Uber Eats.
Kapsch TrafficCom currently facilitates over 1.6 billion transactions annually across urban highways in Santiago.
ATOM takes a closer look at what a customer-centric strategy means, why it's important – and how to adopt it in a shared mobility business.
The ATLAS-L4 research and development project will launch the first autonomous truck to drive on a German autobahn.
Cruise, GM and Honda are aiming to establish a joint venture to introduce a driverless ride-hail service in Japan in early 2026.
Wisk has become the first eVTOL air taxi company to conduct public flight testing in Los Angeles County at Long Beach Airport.
The UK government is investing 200 million GBP in deploying an additional 370 zero-emission trucks across the nation.
The countdown for the London EV Show has begun, with only a month left until doors open at ExCel London, UK from 28–30 November.
Recently, Aurora announced a long-term partnership with Continental—a global technology company and automotive supplier.
Mott MacDonald and UrbanV have announced a partnership to develop Advanced Air Mobility (AAM) infrastructure worldwide.
Drive your electric car from as little as 2p per mile with Pod Point's exclusive new energy tariff from EDF.
Kapsch TrafficCom (KTC) has signed a contract for a groundbreaking C-ITS (Cooperative Intelligent Transport Systems) project.
One of the many notions Yulu has shattered is the belief that electric vehicles need to rely on slow and tedious charging systems.
Cruise has upgraded its autonomous vehicles (AVs) to improve their capabilities in interacting with emergency and first responder vehicles.
From connectivity to sustainability, Yulu has created a comprehensive guide to help you pick the best electric bike.
Bolt has become the first micromobilty operator to introduce distance-based pricing to encourage safe scooter riding.
Oxa has partnered with eVersum to design, develop and produce shared autonomous passenger vehicles in the UK market.
Mobility-as-a-Service has constantly evolved over the years, having set out to solve some of the biggest challenges faced in transport.
Six projects have been awarded a share of 1.3 million GBP to study the feasibility of self-driving mass transit solutions.
Madrid is gearing up to host the second edition of GMC, establishing itself as a pivotal meeting point for sustainable mobility leaders.
ATOM Mobility has a range of fantastic features that can take your vehicle-sharing venture to the next level and improve your business.
The annual update for the Cisco Portfolio Explorer for Transportation has just been released, featuring 5 industry themes and 16 use cases.
Micro-mobility solutions like Yulu bikes are revolutionising cities & paving the way for a cleaner, more accessible & eco-friendly future.
Dott has completed the refurbishment of 10,000 shared e-scooters in a move to increase the sustainability of its micromobility operations.
Following the acquisition of Navya's assets, Gaussin and Macnica have presented their new company: Gama (Gaussin Macnica Mobility).
Last month, AutoSens Brussels explored the relevant infrastructure requirements for deploying connected and autonomous vehicles.
Joby Aviation has commenced piloted test flights of its pre-production electric vertical take-off and landing (eVTOL) aircraft.
Electric bikes or petrol bikes? Yulu compares both of these types of vehicles on different parameters to help you make the right decision.
With seasonal worker shortages on the rise, WeMove is providing transport services in rural communities to help struggling farmers.
New recognitions from the Stevie® Awards, EcoVadis, and Google Cloud underline Geotab’s continued leadership in the telematics industry.
Kapsch has been awarded a contract for the maintenance of the traffic management system of the city of Santa Cruz de Tenerife in Spain.
APTA has released a report demonstrating that public transit users can save over 13,000 USD annually compared to owning a private car.
The UK government has unveiled a new long-term plan to combat 'anti-car measures' such as 20mph speed limits and Low Traffic Neighbourhoods.
Houston METRO has announced plans to launch a shared e-bike programme to enhance mobility options in the city from summer 2024.
The UK government has released a plan for ensuring all new vehicles are zero-emission at tailpipe by 2035.
Last week, AutoSens Brussels explored the industry's progress on the roadmap to deploying automated and assisted driving technologies.
Zipcar is helping Private Prep thrive in NYC with its program that saves tutors time with conveniently located vehicles & on-demand booking.
evolvAD, a UK government-funded project to deploy autonomous Nissan vehicles on residential and rural roads is officially underway.
Lilium has commenced production on the electric propulsion system for its electric vertical take-off and landing (eVTOL) jet.
Kapsch TrafficCom (KTC) has announced a significant contract with the Danish EETS toll service provider, Brobizz.
Automated vehicles can help enhance safety, but their use pushes the boundaries of public acceptance by requiring trust in non-human systems.
Transport for London and London Councils have launched the second phase of London’s shared e-scooter trial, operated by Dott, Lime and Voi.
Autonomous technology developer, Waabi has partnered with Uber Freight to accelerate the scaled deployment of AI-powered autonomous trucks.
Yulu partners with tour operators in Delhi, Mumbai, and Bengaluru to enable unique hyperlocal sightseeing experiences.
Micromobility provider, Bird has acquired Spin, making it the largest operator of shared micromobility services in North America.
Q-Free has announced that is has joined the Infrastructure Automotive Technology Laboratory (iATL) Alliance.
Governments worldwide have been implementing policies to reduce carbon emissions and promote sustainable transportation.
SkedGo delves into the new MaaS code of practice, and key recommendations by the Department of Transport (DfT).
Use the form opposite to get in touch with WiTricity directly to discuss any requirements you might have.