by Future Transport-News
03 Aug 2022
WiTricity: Is There a Gender Gap in Electric Vehicles?
A recent article in Wired highlighted the gender gap that currently exists in electric vehicles: men are more likely to buy EVs than women, but carmakers are eager to diversify their base. We went back into our consumer survey from May and did some more digging to see if we could shed any light on the subject.
Today, EV owners of either sex often have a Level 2 charger installed at home so they can comfortably complete a charge overnight. But where do they buy those chargers? Men were 40% more likely than women to have purchased a level 2 charger from Amazon or another online retailer, while women were 20% more likely to have purchased their chargers from the dealership – either included in the financing of the vehicle or separately. Is that a result of rugged individualism (“I can do this myself”) or of pragmatism (“do it all at once”)? We can only speculate.
Of those who own EVs, men are 45% more likely to report that limited range is a concern they have with their current EV than women. Is it because men tend to drive longer distances (they do, per IIHS statistics)? Or is that because men are more likely to harbor the desire to be able to hit the open road on a whim with no barriers? Either way, EV range is a moving target that seems to increase daily.
Men and women are equal in their desire for wireless charging, but the reasons why are different. Plugs can be bulky, heavy and awkward, so it’s no surprise that women are 20% more likely to cite “difficulty managing the plug” than are men. CleanTechnica reported on charging safety back in February – EV charging operators need to take women’s safety seriously. Women are 30% more likely to note that being able to charge wirelessly – and thus not have to get out of the car and fuss with the plug – is a benefit when in an environment that is perceived as unfamiliar or unsafe. Consider that convenience stores accounted for about three percent of violent crimes overall in 2020, with 10% of robberies occurring at convenience stores , and it’s clear that it doesn’t pay to be distracted.
What do men like? They are 20% more likely to cite having access to the latest and greatest technology as a key benefit of wireless charging. If you’ve thumbed through gift guides for the “man in your life,” you know that this fits with the common stereotype of guys liking tech toys!
It’s important for car manufacturers to be more inclusive in how they build and market electric vehicles to help drive EVs into the mainstream. Way back in the day, I was deciding between two new vehicles to buy for my 60-miles-each-way commute. I liked one very much – will protect the marque to protect the innocent – but the salesman sniffed at me when I asked if it had a cup holder. (European readers, cover your eyes now.) “Seriously,” he scoffed, “would that make a difference?” Well, yes. I had an hour commute at 7 AM and I needed a place to put my coffee! I bought the other car.
Purchase decisions vary based upon gender, race, social status, and income. How someone uses their vehicle varies widely, as does when they use it. One thing we know for sure, though, is that virtually everyone likes the idea of wireless charging.
This article was originally published by WiTricity Corporation.
HIRTA is excited to announce a new on-demand transportation service that will be powered by Via, the global leader in TransitTech.
With Liz Truss taking up the mantle of Prime Minister, Pod Point explores how her policies will impact the EV industry.
The EVBox Troniq Modular, a DC charging station, has completed the Module B of the measurement and calibration ordinance, making it ready for public use.
SkedGo discusses why MaaS has an important role to play in helping to create a better world of mobility for future generations to come.
Optibus is partnering with Ito World, the SaaS solutions provider enabling better data-driven decisions to improve network performance.
A new European Geotab study quantifies the financial savings and sustainability impact fleets can benefit from by switching to electric vehicles.
At ITS World Congress 2022, Cubic Transportation Systems announced its expanded partnership with longstanding customer New England Traffic Solutions (NETS).
How do we change our mobility behaviour for the future? What are the push and pull factors? How do we need to rethink how we design cities?
Aurora introduce Lightbox, a new visualization application that would allows autonomy engineers to move 10x faster.
Veo has launched the industry's first dual-passenger electric micromobility vehicle, the Apollo Class II e-bike.
To accelerate ADAS and AD adoption, sensor fusion and perception solutions must provide the requisite performance, flexibility, scalability and reliability.
Kapsch TrafficCom and Microsec have partnered to deliver industry-leading secure digital services for the global transportation market.
Adif Alta Velocidad has designed a project to transform Barcelona-Sants railway station in Barcelona, Spain into a future mobility hub.
EVBox's donation program, OneChargerTwoLives, lets customers donate used charging stations to technical schools in the Netherlands.
ACTON is deploying its micromobility docking and charging stations across Paris, France to improve e-bike and e-scooter parking.
The Flint Hills Area Transportation Agency is using Optibus’ Planning, Scheduling, and Rostering products to manage their public transportation operation.
In the Kelheim district, passengers can book autonomous on-demand vehicles as part of the public transport system for the first time.
Uber and Nuro have announced a 10-year partnership that will see Nuro's autonomous, electric vehicles provide food deliveries in the US.
The European Commission has selected 24 projects to receive EU funding that will support the installation of alternative fuel infrastructure.
The Riverside County Transportation Commission has contracted with Kapsch TrafficCom to provide an end-to-end express lanes tolling system.
LeddarSteer is an automotive-grade, solid-state digital beam steering technology, a truly innovative breakthrough in LiDAR beam steering.
Paired Power has announced the launch of its transportable solar canopy electric vehicle (EV) charger, PairTree.
Fuel cell technology from Cummins is powering the world's first fleet of hydrogen trains in Bremervörde, Lower Saxony, Germany.
EV Mobility has been certified to operate all-electric car-sharing services in hotels and apartment buildings in San Francisco.
WiTricity is set to demonstrate a host of new wireless charging “firsts” at the North American International Auto Show (NAIAS) in Detroit.
At this year’s ITS World Congress Kapsch TrafficCom will detail how the Kapsch Intelligent Corridor is reducing traffic jams and improving road safety.
Renfe has launched the company's new MaaS service, dōcō, which will offer door-to-door mobility services in Spain.
French manufacturer, Navya has signed a contract to supply autonomous mobility supplier, Beep with 8 autonomous shuttles for use in the US.
United Airlines has announced a 15 million USD investment in Eve alongside a conditional purchase agreement for up to 400 eVTOL aircraft.
The e-scooter sharing industry has higher-than-average overhead costs, but profitability is possible; ATOM Mobility speaks to Bullride.
A consortium of organisations aims to establish international electric Advanced Air Mobility (AAM) corridors between Quebec and the US.
Deutsche Bahn (DB) has partnered with Kia to turn used electric vehicle (EV) batteries into storage devices for green electricity.
Peak Evolution has the final TERREN electric truck for a solar-powered expedition aiming to break a world altitude record.
Three cycle and bus lane schemes introduced during the pandemic will now be implemented permanently in London.
First Bus has teamed up with Optibus to complete the digital transformation of First Bus’ scheduling data, processes, and systems across all UK operations.
For the second time, SkedGo takes a top title in the Future Digital Awards for Smart Cities and IoT Innovation and wins ‘Best MaaS Platform.’
The NSW government has unveiled a new Future Transport Strategy that aims to make transport in the state quicker, more convenient and safer.
Glasgow City Council has deployed a new wireless technology to hold traffic at busy junctions to allow a bike bus of children to cross safely.
Singapore's LTA has authorised Gogoro to conduct a sandbox pilot to trial its battery swapping services for electric two-wheelers.
Rural transport is not without its complexities, but could Mobility as a Service (MaaS) be adapted to rural regions and, if so, what might this look like?
L-Charge is starting trials of its ultra-fast mobile electric vehicle (EV) charging service in London from the beginning of September 2022.
Bolt has announced a new partnership to trial Swobbee’s e-scooter battery charging stations in Berlin, Germany.
Voi has partnered with long-distance coach provider, FlixBus to offer discount codes for multi-modal travel in the UK and Germany.
Geotab is the first dedicated telematics company to have its emissions reduction targets approved by the Science Based Targets initiative (SBTi).
Watertaxi Rotterdam has added the first hydrogen-powered water taxi to its fleet in the Port of Rotterdam, the Netherlands.
The Maritime and Port Authority (MPA) and IMDA have signed a MoU to develop a 5G mobile network at the Port of Singapore.
Uber is partnering with Moove to supply an additional 10,000 electric vehicles to ride-hailing drivers in London.
LeddarTech has received two awards recognising its LeddarVision™ sensor fusion and perception platform.
For the first time in the EU, a remotely operated drone was used to transport human blood samples and tissues in an urban setting in Belgium.
Revel, NineDot Energy and Fermata Energy have launched the first Vehicle-to-Grid (V2G) programme connected to New York City's grid.
Hyundai's research revealed that self-charging cars, flying cars and public transport to space top the future mobility wish list of children.
The shared mobility industry is going to be a significant contributor to fulfilling people’s daily mobility in the future.
Geotab has surpassed 3 million subscribers across the globe, demonstrating the continued high demand for data intelligence.
Micromobility company, Voi has achieved its latest milestone with the launch of operations in its 100th city.
Argo AI is set to begin operation at its new autonomous vehicle test track in Greenville County, South Carolina in October 2022.
The first physical edition of Rail Infra Forum 2022, organised by RailTech.com, will take place on 12–13 October in Berlin.
Umo is coming to Sault Ste. Marie in Ontario, Canada, improving convenience and access to public transit by embracing contactless fare technology.
Eve will conduct its first North American urban air mobility (UAM) simulation in Chicago using helicopters powered by Blade Air Mobility.
Harbour Air has conducted the first point to point electric seaplane flight from Vancouver to Victoria in British Columbia, Canada.
Octopus Energy and National Grid ESO have conducted the first successful integration of vehicle-to-grid (V2G) technology in Great Britain.
Although it may not be broadly available today, learn why wireless vehicle charging needs to be a requirement on all EVs, not just an option.
The government has unveiled plans, backed by 100 million GBP in funding, to rollout autonomous vehicles in the UK by 2025.
TIER has unveiled its in-app accuracy test to deter riders from riding an e-scooter after consuming alcohol.
Lyft is launching Motional's all-electric IONIQ 5 autonomous robotaxi on its ride-hailing network in Las Vegas.
Optibus has been declared as one of the winners of the Better e-Bus Challenge 2022, organized by the World Resources Institute India (WRI).
TransLink has installed 54 trip-planning touchscreens at transit hubs to make multimodal public transport more convenient in Metro Vancouver.
Argo AI has partnered with 412 Food Rescue and Parkhurst Dining to provide an autonomous food delivery service in Pittsburgh.
Scotland's first autonomous vehicle passenger service is being piloted at Inverness Campus using a Navya Autonom shuttle.
Ford is trialling new headlight technology that projects directions, speed limits and weather information onto the road ahead.
With the advancements of technology and growing popularity, it’s time we saw Formula E not only as an entertaining sport, but as an opportunity.
Transport for London (TfL) has announced that e-bikes will be introduced in London's Santander Cycles scheme from 12 September 2022.
During the Future Mobility Sector and Showcase days hosted by the West Midlands Growth Company (WMGC) on 4 and 5 August, industry leaders discussed the liabilit...
Kapsch TrafficCom is proud to be part of the team working on the Cooperative Intelligent Transport Systems upgrade of Queensland's Bruce Highway.
Cisco’s validated connectivity solution provides for management and monitoring of connected EV charge points.
Helbiz is expanding its intermodal mobility offering with the launch of a Helbiz Taxi service, which will offer on-demand taxis.
Bristow has placed a firm order for five electrically powered vertical take-off and landing (eVTOL) aircraft from BETA Technologies.
Building on the global growth in electric vehicles, WiTricity has just completed a new funding round of $63 million.
TIER Mobility has launched its sixth generation e-scooter model, the TIER 6, which will be introduced in Germany, Austria, Hungary and Sweden.
Siemens and MAHLE have signed a letter of intent to see how they could work together to make inductive charging systems more standardised.
Although electric vehicles are often seen as a simple solution for reducing emissions from transport, this hype is arguably not the reality.
Today, transport operators can have access to all the data required to build data-informed transport networks.
Navya has partnered with the Minnesota Department of Transportation, AECOM, and the city of White Bear Lake to deploy an autonomous shuttle.
Italy has launched its first General Plan of Cycling Mobility, which includes an investment of 1.2 billion EUR.
The city of Sharjah is actively developing the next level of intelligent traffic management capabilities together with Kapsch TrafficCom.
Padam Mobility works to better communicate and optimise the estimated travel times for its on-demand and paratransit services.
The venture building program ATOM Mobility Hub is helping ambitious entrepreneurs to build mobility ventures from zero.
Padam Mobility and Hacon have developed a mobility app for the southwest of France, which maps the entire mobility offer in the region.
Argo AI has established the Argo Safety Advisory Council to provide advice on safety practices and policies for its autonomous operations.
Cummins Inc. has completed its acquisition of Meritor, Inc., supplier of drivetrain, mobility, braking, aftermarket and electric powertrain solutions.
Hyundai has unveiled its HMG Smart City master model which incorporates underground autonomous mobility and advanced air mobility solutions.
MaaS can play a part in addressing some of the bigger societal issues set out by the UN's Sustainable Development Goals.
The UK government has published an update on its Transport Decarbonisation Plan, outlining its commitments to reducing GHG emissions.
NY Waterway has unveiled its first retrofitted ferry, which will provide greener transport on the Hudson River.
Keolis aims to partner with on-demand transport specialist, Padam Mobility, to take the Lyon autonomous shuttle service to the next level.
Ford has developed a hands-free robot charging station for electric vehicles (EV) that can be operated via the driver's smartphone.
SIMOUV has awarded Keolis a contract to operate and enhance its multimodal public transport network in Valenciennes, France.
NZ Post has added New Zealand's first hydrogen truck to its delivery fleet thanks to its collaboration with Hyundai Motors New Zealand.
ZapBatt has partnered with Toshiba to create a more efficient and economical battery for micromobility vehicles using LTO cells.
Future Mobility will take place at UK House: The Commonwealth Business Hub, during the 2022 Commonwealth Games on Thursday 4 August.
Use the form opposite to get in touch with WiTricity directly to discuss any requirements you might have.