Cubic Announces Global Launch of Umo Platforms to Enhance Urban Mobility
Cubic Corporation has announced its Cubic Transportation Systems (CTS) business division today announced the launch of UMOTM (Umo), a fully-integrated suite of platforms for riders, transit agencies and mobility service providers to complement its existing portfolio of transportation technology.
Umo is a flexible suite of products that enables riders to conveniently pay fares and plan trips across public and private modes, earn rewards for riding public transit and access real-time information to optimize their mobility experience.
Designed to give riders the ability to travel safely, seamlessly and stress-free around their city or town, Umo simplifies travel by integrating all of a region’s transportation options, from buses, trains, trams and ferries to rideshare, scooters and bikes, in one place. Umo’s scalable platform-based approach is designed to benefit agencies of all sizes from the smallest bus operator to larger towns and cities. Large and mega-cities also benefit with Umo’s suite of platforms complementing their existing fare collection systems with options including enhanced multi-modal journey planning, next generation mobile applications, digital loyalty and rewards, operator intelligence, passenger information and a mobility-as-a-service (MaaS) platform.
“Cities are undergoing a paradigm shift for transportation, with COVID-19 capping a decade in which the transit ecosystem fractured into a complex landscape of new private modes alongside public networks. With Umo, our vision is to improve quality of life in towns and cities around the world through optimized mobility. Our platform is accessible to all types of travelers and provides the tools people need to travel without congestion, without delays and ultimately, without stress.
“Umo is a single multi-agency platform. All customers connect and consume the service in a subscription-based model, much the same as you connect to services such as Spotify, Netflix or Office 365.”
Umo comprises of six distinct travel solutions, each one a powerful standalone tool that becomes even more productive when combined with other offerings in the Umo platform. Riders can access Umo products through the convenient and easy-to-use Umo mobile app or contactless bank or metro card. The platform includes:
The first Umo products from Cubic Corporation, Umo App and Umo Pass, will be available in 15 markets across the U.S. in the coming weeks. Several agencies, including Shreveport, LA; Skagit County, WA; and Victor Valley, CA go live this week. Contactless readers will be installed on buses and in subway entrances in 16 additional markets—including Raleigh-Durham, NC and Ventura County, CA—in the spring of 2021.
“Umo provides our riders with an easy-to-use platform for engagement with public transportation that simultaneously offers accessibility and trip-planning information across private modes. As cities everywhere look to recover lost transit ridership after a pandemic-induced decline, Cubic’s technologies are critical in helping us do that by delivering an intuitive, streamlined experience.”
The next products to launch will be Umo IQ, integrated within the Umo App across 100 cities around the world and Umo Rewards—which will be made available first to existing Umo Pass and IQ customers.
This article was originally published by Cubic Corporation.
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