by Future Transport-News
28 Jun 2022
Cisco and Ford CEOs to Discuss the Role of Technology in Transforming the Automotive Industry and How People Use Their Vehicles
“If I had asked people what they wanted, they would have said faster horses.” Famously credited to auto pioneer Henry Ford, these words imply that in times of massive change, predicting what’s next is close to impossible.
Now, the industry that retired the horse is itself on the verge of massive change. Ford is once again leading the way. And the change is fuelled by technology and digital transformation. Tomorrow at Cisco Live, the premiere networking and security event, Cisco Chair and CEO Chuck Robbins and Ford Motor Company President and CEO Jim Farley will talk about these changes and the role technology, software and the connected vehicle will play in the future of the automotive industry.
Tune in to hear them discuss topics like:
Watch this video featuring Ford’s VP of Electric Vehicles Darren Palmer and Detroit’s chief of mobility innovation Tim Slusser.
“The automotive industry is undergoing a massive digital transformation. Cisco has the potential to help our customers embrace technology and fundamentally change the driving experience. Only Cisco can bring together manufacturers and cities to transform this part of our lives, and we’re excited for what we can accomplish with customers like Ford.”
“We’re transforming Ford around the world for the electric and connected vehicle age. Combining our truly great products and industrial know-how with new capabilities, we can revolutionize the experience of driving and owning a vehicle and shape this industry’s future once again.”
“Cities have a huge opportunity to work with the private sector to make massive lasting impact in our communities, and we’re excited to work with Cisco and Ford. Having access to and sharing real-time data will let our citizens know when and where the dangerous spots are today and help us predict and prevent them tomorrow. This will not only change how roads and cities are run, but it will also help improve pollution and congestion. And ultimately, it will help save lives.”
Click here to watch a video featuring Ford’s VP of Electric Vehicles Darren Palmer and Detroit’s Chief of Mobility Innovation Tim Slusser.
This article was originally published by Cisco.
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