The win recognises Geotab’s work with Circet and Tarmac, demonstrating how data-led safety programmes can shift fleet risk from reactive to preventable.
Milton Keynes, United Kingdom (17 April 2026) — Geotab, a global leader in connected vehicle and asset management solutions, has won the Innovation in Risk Management category at the 2026 Great British Fleet Awards, one of the UK fleet industry’s most competitive annual honours.
The award recognises Geotab’s work across two demanding operational environments: Circet, the telecommunications and transport infrastructure company managing a diverse fleet of 4,000 vehicles across the UK and Ireland, and Tarmac, one of the UK’s leading construction materials businesses operating 2,251 assets across 13 regions.
Closing the loop on driver risk
For Circet, the challenge was tackling human error at scale without creating friction for drivers or raising privacy concerns. Geotab deployed its telematics platform alongside AI dash cam technology to create a closed-loop safety workflow: machine vision detects risky behaviours in real time, and drivers receive immediate in-cab audio alerts before a situation escalates. Footage is processed with automatic blurring of faces and number plates, addressing works council concerns while maintaining clear visibility into risk events.
The results after 90 days: a 15.74% improvement in overall safety score, with drivers now performing 42% better than the industry benchmark. The behavioural shift also produced a measurable secondary effect: reduced aggressive acceleration and braking cut fuel spend by £2.3 million annually.
Unified visibility across a mixed fleet
Tarmac’s operation presented a different challenge: meaningful oversight across a highly fragmented asset base that ranges from light commercial vehicles to heavy plant equipment. Geotab integrated with Motormax multi-camera systems to deliver a single view of telemetry and video evidence, eliminating the data silos that had previously made accountability difficult in a transient contracting workforce.
Within three months of unified reporting, speeding violations per 1,000 miles fell by 25% against the previous month with the incumbent software. Plant equipment idling dropped by 30%, reducing wear on assets operating in high-risk construction environments.
Aaron Jarvis, Vice President, EMEA at Geotab:Risk management in fleet is only as good as the data behind it. This award reflects what happens when you move from treating incidents after the fact to preventing them with real-time intelligence. The results our customers have achieved, whether it's Circet's safety score improvements or Tarmac's reduction in speeding, show the measurable impact of proactive safety.
The Great British Fleet Awards, held annually in Milton Keynes, recognise excellence across the UK fleet sector. This marks Geotab’s third consecutive win in the Innovation in Risk Management category, and its fourth consecutive year being honoured at the event.
This article was first published by Geotab.
