23 Nov 2021 - 24 Nov 2021
Monetizing The Digital Car Virtual ‘Live’ will take place ONLINE on 23-24 November 2021.
Monetizing the Digital Car Virtual ‘Live’ will bring together automotive OEMs, big data tech companies, mobility service providers, consultants, data protection and privacy lawyers and other stakeholders to present and discuss the multi-billion-dollar commercial opportunities available in connected car data.
With increasing connectivity, the volume of data being produced by cars and their users is fast becoming a highly valuable tool not only for OEMs but also for dealers, insurers, tech companies, mobility service providers and more.
As consumers become more accustomed to connectivity, there are opportunities to monetize this data, such as unique consumer experiences, upgradable software and service subscription models, advertising and usage-based insurance, to name just a few.
The data provides a useful platform for OEMs to harvest real-time usage scenarios and monitor car performance and reliability. Offering potentially huge savings in R&D budgets, the vehicle user data can expedite hundreds of hours of testing and prevent stillborn UX/UI software concepts or upgrades by monitoring acceptance and use.
Infrastructure players, third-party tech companies, content providers, advertising agencies, telco operators and others will each have a stake in not only monetizing the data but also expanding their product offering and reach to consumers through a completely new platform. Business models will have to adapt.
Monetizing the Digital Car Virtual ‘Live’ will bring together those at the forefront of unlocking the full potential of monetized car data.
This event is organised by UKi Media & Events