Orleans Modernises Its Transport Network with DRT

Orleans Modernises Its Transport Network with DRT
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Padam Mobility

How Did the Orleans Metropolitan Area Modernise Its Demand-Responsive Transport Network?

Connecting 100% of Users to the Structuring Transport Offer

Context

The Orleans Metropolitan area authority (Orleans Metropole), which governs the city of Orleans and 21 other municipalities of its urban area, is equipped with a public transit network under the name of TAO (Transport de l’Agglomération Orléanaise). The network operation is entrusted to Keolis Métropole Orléans, a subsidiary of the Keolis group. The Orleans Metropole DemandResponsive Transport (DRT) service, Résa’Tao, serves since its implementation several peripheral areas from and to predefined stops.

Initially, access to the service was possible by booking at least 2 hours in advance by phone or through a dedicated website. Departure or arrival times at feeder stops were predefined.

In 2017, Orleans Metropole found its DRT service was underused compared to its actual operating costs. This lack of attractiveness could be explained in particular by:

  • Time constraints, with fixed departure and arrival times at feeder stops
  • Booking deadlines (of at least 2 hours in advance) to observe
  • Itinerary constraints (possible only from or to feeder stops)
  • Poor ergonomics of the service and lack of mobile app

Faced with these limitations, Orleans Metropole decided to experiment a real-time and dynamic Demand-Responsive Transport. Padam Mobility technology was selected in this context to modernise the Résa’Tao network and improve its attractiveness. An initial experiment was carried out from April 2018 on the eastern part of the network (Résa’Est).

Bruno Malinverno, Ex Vice-President in charge of transport and travels, Orleans Metropole, said:

“The system in question (was) too constraining, because of the fixed schedules, the sometimes complicated booking or the lack of real-time information.

“Previously, in order to be picked up by a Demand-Responsive Transport van, the user had to book two hours in advance, which discouraged many inhabitants and led some of them to prefer their private car.”

Solution

Thanks to Padam Mobiliity’s simulation tool, which allows to faithfully simulate the operation of a DRT service on the basis of specific algorithms, the Résa’Est network has been adapted:

  • Merger of the 3 initial service areas and optimisation of the zonal coverage
  • Removal of itinerary constraints to and from feeder stops
  • Flexibility of booking schedules now completely free and dependant on bookings and vehicle availability only
  • Real-time booking enabling last minute rides
  • Enhanced user, driver and customer relationship centre (call centre) experience

Download the full PDF here.

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