OLEDWorks
Increase Driver Satisfaction and Revenue Potential through Personalisation and Branding with Automotive OLED Technology
This article first appeared in the Future Transport-News magazine, Issue 1 2023.
Branding is a crucial design element in the competitive automotive industry, where customers have a wide range of vehicle options.
Strong branding and offering customers the option to personalise their vehicles can help differentiate a carmaker. Lighting has a long history of creating iconic brand recognition, and with OLED lighting the potential for branding and personalisation through lighting is unmatched.
Why Branding Matters
A strong brand can help an automaker demonstrate its unique design in a competitive marketplace, reinforce its perception of quality and reliability, and build customer loyalty. Personalisation can further this perception by allowing customers to craft their unique relationship with the vehicle and have a better user experience. These factors help justify the price tags for the consumer and will ultimately increase sales and revenue.
“As customers, we like to hear the word ‘custom’ because it makes it feel like our individuality is being recognised and we are given something tailored uniquely for us,” says Dave DeJoy, OLEDWorks CEO.
“Carmakers have offered a choice between different paint colours, seating materials and technology options for years. Now, imagine custom lighting options that can be easily adjusted at any time with the simple press of a button.”
OLEDs Increase Branding – Especially at Night
Organic Light Emitting Diodes (OLEDs) offer expanded branding and personalisation through high-contrast segmentation, flexible panel designs, and dynamic animation sequences. Unlike LEDs and traditional light sources, OLEDs have naturally uniform emission across the panel’s surface, allowing individually addressable segments to be included directly into the panel design.
This segmentation allows OLEDs to create dynamic animations and symbols for communication elements or branding. OEMs can also use high-contrast OLEDs to illuminate the model name for extra impact or add custom animations to rear lighting that distinguish their brand from competitors.
