Mobility as a Service (MaaS) is the hot topic for smart cities, the automotive industry and transport related businesses right now. It is hoped it will bring together the fragmented transport market, ease traffic on the roads, reduce emissions in polluted cities and offer a better experience for users.
Sounds too good to be true? Not at all. But we understand it can be difficult making the case for MaaS to people without knowledge of its benefits. That’s why we – as proud advocates of MaaS – help explain the business merits. It’s as easy as 1.2.3.
There is little doubt new technologies are now adopted faster than ever. It took decades for people to use telephones and TVs, at the mass market level. For items like smart phones and tablets, not to mention online services, it’s a matter of years or less. With these ever faster lifecycles, you don’t want to miss the boat and get left behind. As demand for more nimble competitors grows, yours could decline.
By integrating Mobility as a Service technology into your existing offer, you can gain significant competitive advantage. How? It will create a superior user experience by providing more convenient door-to-door services. This, in return, increases customer loyalty and expands interactions. Implement too late and you’ll merely be playing catch-up, not differentiating yourself.
Nowadays, data is king and billion dollar businesses exist almost entirely on knowing a lot about their customers. Think Facebook, TripAdvisor or Twitter, who took off like a storm. Integrating a Mobility as a Service application can deliver a myriad valuable data to help you gain insights into your customer base: who they are, how they behave and what they are looking for. You can use the data to improve internal efficiencies, make smarter product decisions and provide a better customer experience.
For example, make your customers more aware of their environmental impact by displaying carbon emissions for each journey. It’s also possible to create experiences that benefit those with disabilities, like displaying wheelchair- friendly routes and real-time re-routing for obstacles such as lift outages.
As governments push harder for lower emissions and consumers seek greater personalisation to their individual needs, it’s a perfect storm for MaaS.
Remember when sneakers were just simple sports shoes? Global brand Nike changed a whole industry in 2006, by introducing the iPod Sports Kit. This simple chip, combined with clever software, helped users better understand their exercise routines. In doing so, it helped Nike engage as a service provider, with ongoing relationships and communities of users. No longer were they top-of-mind only yearly, when the old sneakers wore out.
Mobility as a Service looks to go a similar route. Every means of transport these days needs to be smart, connected and provide added value to users. They simply expect it and it’s one of the reasons Uber has grown so fast. No one wants to call a taxi company anymore and wait an unknown amount of time for the taxi to appear (or not). Gen Z certainly won’t. Studies consistently show that future generations are less likely to rely on one car for their transport needs. Building relationships with this cohort will require whole new ways of engaging.
Providing a seamless mobility experience is a challenge for new players. The technology behind Mobility as a Service applications is complex and requires sophisticated routing algorithms, constant updates and careful integration.
Instead of starting from scratch, our API and white label solutions already offer a mature, well-tested system, available to be customised, personalised and individually branded. SkedGo’s own TripGo app showcases how our routing algorithm works in over 500 cities, with consistent 4+ reviews in app stores. We constantly improve and adapt our offering, so customers always have a great experience.
Our API integrates booking and payments, it’s capable of monetising services provided and offer a truly end-to-end experience to customers. Unlike other MaaS solutions, our API and white labels can be adapted to clients’ needs, business models and requirements. We can adapt and grow together with you.
With a large team of senior developers and computer science PhDs in our team, we deliver new integrations and functionality quickly. This means you can benefit from reduced time-to-market for products & services. We move fast, so you can too.
SkedGo CEO, John Nuutinen, explores the intricate balance between customer expectations and the world of modern mobility services.
Mobility-as-a-Service has constantly evolved over the years, having set out to solve some of the biggest challenges faced in transport.
SkedGo delves into the new MaaS code of practice, and key recommendations by the Department of Transport (DfT).
SkedGo believes that the concept of Mobility-as-a-Service (MaaS) has emerged to seamlessly integrate various modes of urban transportation.
SkedGo explores the value of digital twins for urban mobility, some of the challenges faced, and a snapshot of their use in practice.
Global Mobility-as-a-Service (MaaS) provider SkedGo wins the Pathway to Net Zero Award in the 2023 Future Digital Awards for Smart Cities and IoT Innovation, re...
SkedGo reflects upon some of the obstacles that cross-border mobility faces and to what degree MaaS can help us overcome them.
SkedGo explores how new technologies, use cases and integrations with MaaS could drive a more accessible and inclusive transport system.
SkedGo believes that as the world’s population continues to grow and shift, so do the demands on our transportation systems.
Tackling inequality in active travel is essential to encourage people to switch to using public transport, argues SkedGo.
Transport & mobility specialist SkedGo argues that Station hubs can be a powerful tool when it comes to ‘healthy cities’.
SkedGo believes that Mobility-as-a-Service (MaaS) provides many opportunities for cities, businesses and consumers alike.
SkedGo discusses the benefits of building a business case toward the use of the Mobility-as-a-Service transportation model.
Adaptive MaaS Technology leader SkedGo has announced it has won the Intelligent Mobility Award at ITS Australia’s 13th annual award ceremony.
SkedGo explores five of the most prominent trends driving the constantly evolving future of transport in the years to come.
SkedGo argues the case for the power of localising MaaS solutions, tailoring them to reflect specific geographic markets.
SkedGo takes a look at the ongoing issues associated with accessible transport, and explores how it can be improved.
API, SDK or White Label? SkedGo provides you with the insight you need to take the next step towards creating your MaaS application.
Mobility-as-a-Service (MaaS) technology provider SkedGo has announced its support for the Leicester Buses Partnership.
SkedGo discusses the role that MaaS has to play in making transport resources more accessible for people with reduced mobility.
World Tourism Day this year is focused on "Rethinking Tourism", specifically how tourism can be more sustainable, inclusive and resilient.
SkedGo discusses why MaaS has an important role to play in helping to create a better world of mobility for future generations to come.
For the second time, SkedGo takes a top title in the Future Digital Awards for Smart Cities and IoT Innovation and wins ‘Best MaaS Platform.’
Rural transport is not without its complexities, but could Mobility as a Service (MaaS) be adapted to rural regions and, if so, what might this look like?
MaaS can play a part in addressing some of the bigger societal issues set out by the UN's Sustainable Development Goals.
MaaS provider SkedGo will collaborate with Transport for Greater Manchester (TfGM) to help ease city congestion and encourage public transport use.
Germany is one of Europes’s most important transport hubs, making it an interesting candidate for Mobility as a Service (MaaS).
SkedGo believes that mobility as a service can change the face of mobility for the better and ultimately do public good.
SkedGo looks at how mobility as a service (MaaS) may be able to support local governments in building a more resilient transport system.
What if we could unlock more transport solutions that focus on the greater good? SkedGo discusses how public purpose technology may be the answer.
Alongside reducing single-occupancy car use, MaaS can form an important part of any toolkit to tackle transport poverty.
SkedGo looks at where the 15-minute city model is gaining momentum and the role that Mobility-as-a-Service (MaaS) has to play.
As cities become more crowded, the 15-minute city has great potential to change the way we live and our relationship with transport.
Here, SkedGo explores whether personalised incentives as part of the MaaS solution could help cities to reduce carbon emissions.
Micromobility and MaaS are a winning combination, however, mobility operators need to pay attention to making their services both accessible and equitable.
SkedGo explains how MaaS data can offer local governments a treasure trove of information on how their citizens travel throughout the city.
SkedGo has announced winning contracts for three new MaaS projects from Feonix – Mobility Rising for the states of Nevada, Michigan, and Minnesota.
SkedGo highlight the ways in which MaaS can help to solve travel and transport problems for individuals, organisations and governments.
SkedGo is increasing its routing algorithm across Germany, enabling governments, corporations and start-ups to build countrywide MaaS solutions.
MaaS (mobility-as-a-service) is possibly the ultimate channel to personalise both user and transport provider experience.
MaaS apps can improve traffic management in several ways for both public transit authorities and transport operators.
Safety, health and security rightly remain high on the agenda – and Mobility as a Service (MaaS) has an important role to play.
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